I read a lot of other people’s stuff about medical device sales while preparing this blog, and folks, I don’t know why they make it seem so complicated. Maybe they want to justify high prices. At Austin Visuals, we like to keep things cost-efficient, excellent, and UNcomplicated.
We know our business and we’re pretty sure you know all about medical/surgical device sales
You know that doctors and hospital decision-makers don’t sit around all day thinking, “wow I sure hope someone comes by today to sell me something.” Doctors are so busy they have no time to even see additional patients let alone talk to sales representatives. With 80 percent of doctors saying they are either overextended or at capacity, how will they make time to engage with medical device marketing?
So, how do you sell?
Focus on what your customer needs in medical device sales
1. Create a video that educates the doctor’s patients on a disease process, treatment modality, or surgical procedure that involves the device you want to sell.
2. Take that compelling or entertaining or informational video to the office.
3. Attach a useful case study video featuring your product to an email.
4. Put that 3D or 2D video on your website.
5. Make a how-to, when to, and why-to teaching or explainer video part of your blog.
Austin Visuals can help you create a compelling video case study, patient education video, informational video, or peer instruction video for your medical/surgical device that your customer can review on his or her own time. We’ll even write your blog for you!
When asked, “What type of information do you prefer to receive from pharmaceutical and medical device manufacturers?” healthcare professionals overwhelmingly responded with the answer of education. The top three responses were forms of education that either support the healthcare provider or inform the patient.
VIDEO IS THE PREFERRED FORM OF PATIENT EDUCATION FOR MEDICAL DEVICE SALES
Austin Visuals is a full-service marketing agency, and yes, we can make your brochures and handouts, but let’s face it – no one wants to read that stuff when they can watch it on “TV” or their Ipad, phone, or computer.
There’s a world of difference in SEEING something happen instead of just reading about it. (That’s why Star Wars is more popular as a movie franchise and not a series of books.) We don’t claim we can turn you into Obi-Wan Kenobi, but we can make you the sales representative your company is looking for.
How do I know all this stuff? Well, full disclosure, we want to help you sell your medical and surgical devices. We’ve had a lot of experience doing that. We can’t show you everything, because we respect NDAs. But here are a few samples of our work.
Dental
Nasal Sinus
Total Knee
University of Texas-New Device
You can see more examples on our websites at
www.medical3danimationcompany.com or www.austinvisuals.com.
If you’re looking for FIVE WAYS VIDEO CAN ACCELERATE YOUR MEDICAL DEVICE SALES Austin Visuals Can Do That.
