HOW PHYSICIAN INNOVATORS USE ANIMATION TO MARKET TO INVESTORS AND CUSTOMERS

HOW PHYSICIAN INNOVATORS USE ANIMATION TO MARKET TO INVESTORS AND CUSTOMERS

 

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Many of the most promising advances in medical and surgical treatment come from dedicated physicians who not only spend long days caring for patients but seek to develop better methods and practices for treatments.

Austin Visuals is privileged to work with many of these creative professionals to help them market their new products to their fellow clinicians, find investors, and demonstrate the effectiveness of their innovations.

 

WHY USE 3D ANIMATED VIDEO

You probably know this already, but just in case someone asks, using powerpoint, brochures and pamphlets are ineffective means of communication because they only show, at best, a few static images of the device or procedure or treatment method and its relationship to the body. 

3D medical and surgical animation immerses your potential investor or patient or colleague in a sophisticated, dynamic and educational visual presentation.

I’m Creative Director Nancy Schirm.  After more than 20 years in healthcare administration, strategic development, and physician recruitment, I’ve worked with hundreds of medical professionals who use their expertise to invent new and better ways of caring for patients.  Austin Visuals is fortunate to have the expertise of medical animation expert Tom Guthery create 3D realistic visualizations of these advances from sketches, CAD files, or illustrations. 

Together we work with more than 21 artists and technical experts to craft compelling and accurate videos for cardiologists, orthopedists, ENTs, neurologists, pathologists, dentists,  and other specialists as well as hospital-based researchers and physicians.

 

HOW DO YOU MAKE A SUCCESSFUL VIDEO FOR A NEW MEDICAL/SURGICAL PRODUCT?

 

Not all 3D videos are created equal.  It takes time (4-6 weeks), extensive experience, deep understanding of medical and surgical specialties, and the ability to make suggestions that increase the value of your investment in the production. 

At Austin Visuals, our first step in developing videos is to listen carefully to what you want.  

Our goal is to learn the advantages your innovation will bring to prospective patients to help you explain them to your prospects as in these examples:

 

3D MEDICAL ANIMATION CARDIAC STENT PLACEMENT

 

3D MEDICAL ANIMATION SINUS PROCEDURE

 

or this one: 3D MEDICAL ANIMATION OF A NEW DEVICE

 

The next steps in production go like this:

Austin Visuals services include creative development and production of Hi-resolution digitally animated video (approximately in any length) that will work equally well on small portable devices and larger HD screens as well as on your website, YouTube, or on other social media platforms.

  • we start with a “kick-off” call to discuss the project among all the decision makers who will be involved with decisions about the content of the video
  • script consultation to final
  • storyboard development
  • assistance in making the script modular for updates
  • music background or professional voice-over as requested
  • text title cards to identify areas of the device or action as needed (ambulance arrival at ER with patient rushed inside)
  • videos can be localized an any language
  • throughout the production process, we’ll update you twice each week with progress, and show you scene by scene how your video is progressing
  • high resolution renders from the finished video for use in printed marketing materials if needed
  • up to 3 revisions per scene at the storyboard level
  • we’ll securely archive your project for 3 years

If your project involves microscopic detail or the dispersion of pharmaceuticals, we are experienced in that type of detailed animation as well:

 

3D MEDICAL ANIMATION MULTIPLE SCLEROSIS

 

Whether you are visualizing drugs binding to cellular structures, catheter insertion, emergency procedures, a new type of pedicle screw, making an incision with a retractor, or any other procedure, Austin Visuals 3D medical/surgical animation can help drive a purchaser or investor’s decision.

We’d very much like the opportunity to help you create a video that really works.  All you have to do is fill out this form and contact us!

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